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TOOL
Marketing Plan for Delivering School Choice Information to Hard-to-reach Families
A public school choice program is only effective and equitable if all families are aware of the available choice options. Therefore, efficiently and effectively marketing options to hard-to-reach populations, while often challenging, is necessary for the success of any school choice program. The following tool addresses three essential aspects of developing an effective marketing plan:
- Assessing hard-to-reach populations
- Researching potential marketing options
- Creating a marketing plan.
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